IRL, “In Real Life” for the initiated : the name of the new ready-to-wear collection launched by Showroom Privé, the famous private sales e-shop. This affordable collection is designed for women “in real life”, those who juggle between private and professionnal life while being ultra connected. I can recognize myself in this description : in my everyday life, I need simple, comfortable clothes that fit my island lifestyle and my new role as a mom, but that are elegant enough to accompany me in my professional projects or in the evening.
The #collectionIRL was inspired by women I love following : the “business mom” Mathile Lacombe whose blog I’ve been reading for years, the sporty girl Anne Dubndidu that I find very motivating, or the chic Marie whose Instagram account is full of lovely outfits.
For the occasion, Igor Gotesman conducted a series of quirky advertising spots. I can relate to this one… good news, bad news ? All opportunities are good to do a little shopping !
Well, enough said ! I selected my favourite pieces to create three looks that I would gladly wear in Gozo this winter. You can discover them below…